Advertiser: BMW
Sector: Automotive
Campaign: Island
Location: Egypt
Island Campaign: Is a summer promotion based on providing the BMW new customers with the chance to win a week with his/her friends on a private island upon purchasing one of the BMW models. |
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Objective: BMW primary objective was to generate mass awareness for this promotional campaign through the most effective online channels which can help them reaching their prospects; in addition, generate sales for the BMW range in general focusing on some models, make optimum use of the campaign to create the highest possible awareness in a cost-efficient manner and arouse target groups’ interest and curiosity about the various BMW products, offers and benifits.
Solution: Icon Creations designed and managed the whole concept through the whole channels:
(1) www.facebook.com
(2) www.filgoal.com
(3) www.contactcars.com
(4) Hotmail
(5) MSN Messenger
Result: The BMW online campaign generated 4 times the traffic on www.bmw-eg.com, it has achieved the required purpose as the campaign generated 28,746 user clicked on the add and considered as new visitors to the BMW website during the period of 7 days by which created an unexpected feedback from BMW’s side and a testimonial letter was sent to Icon creations for this successful online campaign.
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